Magazine Draft

Here is a link to a draft of the completed magazine....


https://www.box.com/s/k2yvfr4zyafx7yhapn78

Magazine Draft

I changed the direction I was going back to the fabric/wallpaper idea. I think it was conveying the modern clean classy country kitchen I wanted better than my recipe card idea. Overall I'm pretty pleased with how its going and think I can make some major changes and have a good magazine and I think it will transfer to different issues really well. I have started the mobile research and I am a little nervous for how that will go but hopefully I can pull that part off.

Concept Idea

I went with the recipe card idea just because I thought the concept was stronger. I did not like the design and system as much as my other idea. I gathered my articles I wanted to do and gathered the images I wanted to use and this is what I came up with.

Mobile Research

Here is some brief research I did for mobile apps. I don't have any experience using apps especially magazine apps. I just recently got my iphone5 and the only app I use is Pinterest. I looked at different pages and spreads and I also looked at their grids and I found that even though it is so small they still use a high number grid. I also looked at the point size of the font and it is pretty small obviously. I was wondering why they have the gray on the top and bottom and I think its because they designed it for the smaller screen size and haven't updated it to fit the new screen size.

Cover & Contents Page & Mood Board

I narrowed my 3 concepts to 2. I did some more research and made a small mood board of what exactly I wanted it to look and feel like. These are both rough ideas but I feel like I'm moving in the right direction. My favorite design is the fabric one(the second one) but I think the recipe card concept is more obvious and clear.

Masthead & System Redo

After deciding what I didn't want to do I narrowed my concepts down to 3 ideas. Recipe cards, vintage fabrics/wallpaper, and americana. Americana is a country decor alot of homes are using now days so I thought it would represent country pretty well. Recipe cards because there are some very nice recipe cards out there and I liked the design of a lot of them. And vintage fabrics/wallpaper because when you think of a country kitchen you think of the wallpaper and all the flower and rooster/chicken fabrics the used to use. These were all very rough ideas. I just wanted to get some ideas out there and see if I could communicate the concept ideas with my 3 ideas.

Masthead and System

This step would be considered a good failure. None of these are working or doing what I want. I struggling coming up with my concept and that translated into my design. I did some more research and brainstorming and came up with my concept after this step was completed.