Brands I respect and who did them

Obviously one of the first brands that comes to mind when I think of brand that I respect would be Apples. They have designed a really simple, clean, distinguishable brand. Most people can spot and Apple product on first glance. All of their designs are clean and simple just like their logo, and that is one reason why I like them. Their logo reflects the design of all their products. They didn't just design a logo and slap it on their products. They thought it through and I feel like they have done a really good job.

Other brands that I like are ones that I just like their product or that I've become familiar with. I think exposure to a brand and being around it a lot can make you like it and even think it's a great design even if it isn't the best brand out there.